Privacy Policy

Don Valley Greens ("we," "us," or "our") is committed to protecting the privacy of individuals who interact with our website and services. This Privacy Policy describes how we collect, use, disclose, and safeguard personal information in accordance with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable Canadian privacy law.

By submitting information through our website at www.donvalleygreens.com, you consent to the practices described in this policy.

1. Accountability

Don Valley Greens is responsible for personal information under its control. The co-owners of Don Valley Greens serve as the designated privacy contacts and can be reached at hello@donvalleygreens.com with any privacy-related inquiries, requests, or complaints.

2. Identifying Purposes

We collect personal information only for the following identified purposes:

• Trade list registration — to add your business to our distribution list for harvest forecasts, product availability, and ordering information
• Business communications — to respond to inquiries and coordinate deliveries or pickups
• Service improvement — to better understand the businesses we serve and tailor our offerings accordingly

We identify the purposes for collection at or before the time information is collected. We will not use your personal information for any purpose other than those identified without first obtaining your consent.

3. Consent

We collect, use, and disclose personal information only with your knowledge and consent. By submitting your information through our trade list form, you are providing express consent to the purposes described in this policy.

You may withdraw your consent at any time, subject to legal or contractual restrictions, by contacting us at hello@donvalleygreens.com. We will inform you of the implications of withdrawing consent where relevant. Upon withdrawal, we will cease to use your personal information for the purposes to which you objected, and we will delete or anonymise it within 30 days where no legal obligation requires us to retain it.

4. Limiting Collection

We collect only the personal information necessary for the purposes identified above. We do not collect information indiscriminately.

Through our website trade list form, we collect:

• First name and last name
• Business name
• Email address

We do not collect payment information, government-issued identification, or sensitive personal information such as health data, financial records, or Social Insurance Numbers.

5. Limiting Use, Disclosure, and Retention

Use

We use your personal information only for the purposes for which it was collected. Specifically:

• Your name and email address are used to send harvest forecasts (typically weekly, on Mondays), product updates, and order confirmations
• Your business name is used to personalise communications and understand our client base

Disclosure

We do not sell, rent, or trade personal information to third parties. We may share your information only in the following limited circumstances:

• Service providers — third-party platforms that help us operate our email communications (e.g. Web3forms), who are contractually bound to protect your information and use it only as directed by us
• Legal requirements — where we are required to disclose information by law, court order, or governmental authority
• Business transfer — in the event of a merger, acquisition, or sale of all or part of Don Valley Greens, in which case we will notify affected individuals before their information is transferred

Retention

We retain personal information only as long as necessary to fulfil the identified purposes. Specifically:

• Trade list subscriber information is retained for as long as you remain an active subscriber
• Upon unsubscribing or requesting deletion, your information will be removed from our active systems within 30 days
• Where legal obligations require a longer retention period, we will retain only the minimum information required and for no longer than required by law

6. Accuracy

We take reasonable steps to ensure that personal information we hold is accurate, complete, and up to date as necessary for the purposes for which it is used. If you believe your information is inaccurate or incomplete, please contact us at hello@donvalleygreens.com and we will promptly correct it.

7. Safeguards

We protect personal information using security safeguards appropriate to the sensitivity of the information. These measures include:

• Secure, encrypted transmission of data via HTTPS (TLS)
• Access controls limiting who within our organisation can access personal data
• Password-protected systems and accounts used to store and process subscriber information
• Use of reputable third-party service providers with their own security certifications

We retain personal information in Canada where possible. Where data is processed or stored by a third-party service provider outside Canada, we ensure that appropriate contractual protections are in place.

No method of transmission over the internet or electronic storage is 100% secure. While we use commercially reasonable means to protect your personal information, we cannot guarantee absolute security.

8. Openness

We make information about our privacy policies and practices available to anyone who asks. This Privacy Policy is posted publicly on our website. If you have questions about our privacy practices not addressed here, please contact us at hello@donvalleygreens.com.

9. Individual Access

Upon written request, you have the right to:

• Know what personal information we hold about you
• Understand how that information has been used and to whom it has been disclosed
• Request corrections to inaccurate or incomplete information
• Request deletion of your personal information, subject to legal retention requirements

To make a request, contact us at hello@donvalleygreens.com with your name and a description of your request. We will respond within 30 days. If we are unable to fulfil a request, we will explain why in writing.

10. Challenging Compliance

If you believe we have not complied with this Privacy Policy or with PIPEDA, you may:

• Contact us directly at hello@donvalleygreens.com — we will investigate and respond to all complaints
• If your concern is not resolved to your satisfaction, you may file a complaint with the Office of the Privacy Commissioner of Canada:
  Office of the Privacy Commissioner of Canada
  30 Victoria Street
  Gatineau, Quebec K1A 1H3
  www.priv.gc.ca
  Toll-free: 1-800-282-1376

11. Website and Cookies

Our website (www.donvalleygreens.com) is a static informational site. We do not currently use tracking cookies, advertising pixels, or behavioural analytics tools.

If this changes in the future, we will update this policy and, where required by law, obtain your consent before deploying any tracking technologies.

12. Third-Party Links

Our website may contain links to third-party websites (such as Instagram or LinkedIn). This Privacy Policy does not apply to those sites. We encourage you to review the privacy policies of any third-party site you visit.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable law. We will post the updated policy on our website with a revised "Last updated" date. Where changes are material, we will take reasonable steps to notify affected individuals.

14. Contact Us

For any questions, requests, or concerns related to your privacy or this policy:

Don Valley Greens
Scarborough, Ontario, Canada
hello@donvalleygreens.com
1-437-259-9094

This policy is governed by the laws of the Province of Ontario and the federal laws of Canada applicable therein.